Reverse graffiti = Green graffiti

The subject of reverse graffiti - cleaning the wall, street or surface as the image of message you want to promote - has been covered several times on this blog. Usually it's some artists that have used it as it is not a crime per say to "clean the streets".

Next step was to take it commercially and a Dutch firm called Green Graffiti have specialized in the art of cleaning the streets product-wise.



Here's an example from the US and Domino's where finders of the stencils could take a picture, send it to Domino's and get $15 voucher.

The new thing here is not the reverse graffiti angle but the engagement part. Do something actively and get rewarded.

Read more about the hook here

Nike Animatic Parkour

Stumpled upon this one. No use it's new, endorsed or used by Nike, but still pretty slick

Via Blog de esete.com

TAG Heuer: Steve McQueen Vs. Lewis Hamilton

Pretty slick digital composition here and a good follow up on TAG's heritage and relationship with Steve McQueen and bringing it forward with Lewis Hamilton.

Tuborg product placement in Eminem video

Notice how the danish beer brand tuborg gets serveral seconds of exposure in Eminems new video. go to 0:45 sec to see it.

How we work in the Ad industry

fits in 90% of the times. :-)

Straight from fffound

I want the 80'ties back...

The top 10 sneaker ads from back in the day.. We just dont see ads like these anymore and that is a shame :-)

Clay Shirky: How Twitter can make history

Oki-Ni: how not to lose customers

Here's a good example on how to keep customers in the buying and loyalty loop.



Yesterday I browsed Oki-ni.com for some threads. I added a few items to my basket but left before ordering. The reasons can be many, but anywho I left.

This morning I received a mail from Oki-ni (see picture) about the items I added to my basket. I know it's a fully automated mail asking about the possible reasons for leaving. However I got the sense that they really cared about me. What if a technical error was the reason I left, they now offer me assistance.

Being the clever guys at Oki-Ni they did not forget to mention the sale that's going on at the moment - just another argument for me to buy the stuff in my basket...

Result: I'll head back to Oki-Ni, view my basket, consider buying again, browse the site and all the while feeling they really care about me and the buying experience I'm having.

Go yourself: Oki-Ni

Acting fast: Starbucks acts in under 48 hours

Faced with consumers cutting back on purchases and stiff competition from McDonald’s McCafe, Starbucks launched an ad campaign touting its newly earned accolade in Zagat’s 2009 Fast Food survey: “No. 1 Best Coffee.”

In less than 48 hours, Starbucks said it has been able to “pull the lever” on several marketing components—from newspaper ads to digital, paid search and social media—in an effort to generate buzz for the brand.

...writes Brandweek in this article. Pretty efficient and pretty smart spotted to use this as a buzz vehicle for selling coffee (and others)

Caramilk - how to get the caramel inside the chocolate

Saatchi & Saatchi, New York is behind this latest ad revolving Cadburys advertising theme for the last 35 years.

Wallpaper* film: Friends of the high line

Miracle on Hudson river

Miracel on hudson river

UNDEFEATED Jordan Campus Chukka

UNDEFEATED's dropping these beauties on Saturday June 13th at their LA branch. Only 200 pair made... go early or you'll miss out

Louis Vuitton Live Journeys

New feature from LV - this time with some good 'ol space "cadets"

CrunchPad: The Launch Prototype

CrunchPad: The Launch Prototype

Posted using ShareThis

Bing.com - launch ad for MS' new...

search.. sorry.. decision engine..
I think it's JWT that's behind it..

Fixed City, A documentary about the fixed gear culture in Germany in 2009

fixed city | Trailer updated! from fixed city on Vimeo.

A culture previously reserved for track biking but adopted by the bike messengers and now a hit with the mainstream audience..

I guess that's why you make a documentary about it - to claim you're not part of the mainstream...

See more here

The Vendor/Client relationship - in real world situations

This one great.. Just as we in the industry see, deal, feel and experience it.

(can't remember where i got the hint, but thanks :-))

WE ARE ONE - FC Barcelona (Nikefootball)

Another great emotional piece by Nikefootball about the collectivity of FC Barcelona. One of it's strengths this year. And one of the reasons they took the triple.

Twitter twirl map

Following my latest post, here's a twitter twirl map of all the (for now) services and application etc twirling out of twitter.



It's amazing to see the productivity and innovative development steaming of out a small idea as twitter

Courtesy of Brian Solis on flickr

Tweetbucks, latest offspring of twitter

I'm truly amazed by innovative people and how they see opportunities where other don't. Following the hype and big-buzzed Twitter there's daily popping up new services that harness the concept of twitter.



Point in case: Tweetbucks. When you only have 140 characters to make you point, you use short urls to have more room for text. Tweetbucks helps you earn $ when ever using a short url. Make a short url thru them and they ad-frame your link. User clicks on ad and/or buys product = you get a kick-back..

Only concern I have with this concept is if this idea goes against the whole point of twitter? I mean, you have something to say and you cover it in ads? On the other hand if my followers are in the target group of my post about motorcycles (as i am) why not promote motorcycles products that might be of interest to the target group?

What do you think?

MindShare's Reverse Mentoring Program

This new initiative is so welcomed and i wish more agencies and the like would listen and implement this approach.

"At a little media agency called Mindshare, an interesting program has been put in place to bring the whole shop up to snuff regarding the inter Webs. We call it reverse mentoring, but it's officially termed Digital Minds — an initiative seeking to get senior leaders within the agency up-to-date in the online game."

Read more on about this new initiative on AgencySpy

miniature city 2 - featuring vividblaze

miniature city 2 - featuring vividblaze - from mockmoon on Vimeo.

Another great piece of timelaps from Mockmoon

iA Web Trends Startpage

Another graphic layout of the world wide web by iA.

Via NakedTokyo

JULIA DALES, miss human beatbox

We all have been dealt a number of skills - this girl works wonders with her mouth..eeeh skill.

via To Darrin Hudson

Only in Japan: Wii Bodybuilder game

I'd love to set in at the brainstorm that produced this idea. Only for the exercise can this make any sense. Out this week..

via TokyoMango

Why do we live together

Second instalment of Kobe and LeBron by NikeBasketball

Changing diabetes

World Media Festival in Hamburg just awarded Danish web agency Adtomic gold for their short film about diabetes. Client: Novo Nordisk

Congratz y'all at Adtomic

MGMT's Kids on iPhone and iTouch using apps.

4 chicks play the hit Kids from MGMT using nothing but apps downloaded of apple and used on their iPhones and iTouch. Just shows how far we've come with the apps concept.