Viberg Boot: Down to the Brass Tacks from Inventory Magazine on Vimeo.
04/11/2009
23/09/2009
17/09/2009
10/08/2009
07/08/2009
Today was a good day - Rewritten
Here's the latest ad from Nike SB - reminiscing Ice Cube's laid back hit from back in the day (1992) bridging the old' folks with the new breed.
Beautiful example of stretching the brand and it's values to gap multiple generations.
04/08/2009
Pepsi Vs. Coca Cola logo evolution
This is a great example of staying with core value and roots of your brand. Could be good to see a pay-off comparison as wel - dont think the chart will look the same
10/07/2009
Reverse graffiti = Green graffiti
The subject of reverse graffiti - cleaning the wall, street or surface as the image of message you want to promote - has been covered several times on this blog. Usually it's some artists that have used it as it is not a crime per say to "clean the streets".
Next step was to take it commercially and a Dutch firm called Green Graffiti have specialized in the art of cleaning the streets product-wise.
Here's an example from the US and Domino's where finders of the stencils could take a picture, send it to Domino's and get $15 voucher.
The new thing here is not the reverse graffiti angle but the engagement part. Do something actively and get rewarded.
Read more about the hook here
Next step was to take it commercially and a Dutch firm called Green Graffiti have specialized in the art of cleaning the streets product-wise.
Here's an example from the US and Domino's where finders of the stencils could take a picture, send it to Domino's and get $15 voucher.
The new thing here is not the reverse graffiti angle but the engagement part. Do something actively and get rewarded.
Read more about the hook here
03/07/2009
Nike Animatic Parkour
Stumpled upon this one. No use it's new, endorsed or used by Nike, but still pretty slick
Via Blog de esete.com
30/06/2009
TAG Heuer: Steve McQueen Vs. Lewis Hamilton
Pretty slick digital composition here and a good follow up on TAG's heritage and relationship with Steve McQueen and bringing it forward with Lewis Hamilton.
25/06/2009
Tuborg product placement in Eminem video
Notice how the danish beer brand tuborg gets serveral seconds of exposure in Eminems new video. go to 0:45 sec to see it.
24/06/2009
I want the 80'ties back...
The top 10 sneaker ads from back in the day.. We just dont see ads like these anymore and that is a shame :-)
22/06/2009
19/06/2009
Oki-Ni: how not to lose customers
Here's a good example on how to keep customers in the buying and loyalty loop.
Yesterday I browsed Oki-ni.com for some threads. I added a few items to my basket but left before ordering. The reasons can be many, but anywho I left.
This morning I received a mail from Oki-ni (see picture) about the items I added to my basket. I know it's a fully automated mail asking about the possible reasons for leaving. However I got the sense that they really cared about me. What if a technical error was the reason I left, they now offer me assistance.
Being the clever guys at Oki-Ni they did not forget to mention the sale that's going on at the moment - just another argument for me to buy the stuff in my basket...
Result: I'll head back to Oki-Ni, view my basket, consider buying again, browse the site and all the while feeling they really care about me and the buying experience I'm having.
Go yourself: Oki-Ni
Yesterday I browsed Oki-ni.com for some threads. I added a few items to my basket but left before ordering. The reasons can be many, but anywho I left.
This morning I received a mail from Oki-ni (see picture) about the items I added to my basket. I know it's a fully automated mail asking about the possible reasons for leaving. However I got the sense that they really cared about me. What if a technical error was the reason I left, they now offer me assistance.
Being the clever guys at Oki-Ni they did not forget to mention the sale that's going on at the moment - just another argument for me to buy the stuff in my basket...
Result: I'll head back to Oki-Ni, view my basket, consider buying again, browse the site and all the while feeling they really care about me and the buying experience I'm having.
Go yourself: Oki-Ni
17/06/2009
Acting fast: Starbucks acts in under 48 hours
Faced with consumers cutting back on purchases and stiff competition from McDonald’s McCafe, Starbucks launched an ad campaign touting its newly earned accolade in Zagat’s 2009 Fast Food survey: “No. 1 Best Coffee.”
In less than 48 hours, Starbucks said it has been able to “pull the lever” on several marketing components—from newspaper ads to digital, paid search and social media—in an effort to generate buzz for the brand.
...writes Brandweek in this article. Pretty efficient and pretty smart spotted to use this as a buzz vehicle for selling coffee (and others)
11/06/2009
Caramilk - how to get the caramel inside the chocolate
Saatchi & Saatchi, New York is behind this latest ad revolving Cadburys advertising theme for the last 35 years.
10/06/2009
09/06/2009
UNDEFEATED Jordan Campus Chukka
UNDEFEATED's dropping these beauties on Saturday June 13th at their LA branch. Only 200 pair made... go early or you'll miss out
08/06/2009
04/06/2009
03/06/2009
Bing.com - launch ad for MS' new...
search.. sorry.. decision engine..
I think it's JWT that's behind it..
29/05/2009
Fixed City, A documentary about the fixed gear culture in Germany in 2009
fixed city | Trailer updated! from fixed city on Vimeo.
A culture previously reserved for track biking but adopted by the bike messengers and now a hit with the mainstream audience..
I guess that's why you make a documentary about it - to claim you're not part of the mainstream...
See more here
The Vendor/Client relationship - in real world situations
This one great.. Just as we in the industry see, deal, feel and experience it.
(can't remember where i got the hint, but thanks :-))
WE ARE ONE - FC Barcelona (Nikefootball)
Another great emotional piece by Nikefootball about the collectivity of FC Barcelona. One of it's strengths this year. And one of the reasons they took the triple.
28/05/2009
Twitter twirl map
Following my latest post, here's a twitter twirl map of all the (for now) services and application etc twirling out of twitter.
It's amazing to see the productivity and innovative development steaming of out a small idea as twitter
Courtesy of Brian Solis on flickr
It's amazing to see the productivity and innovative development steaming of out a small idea as twitter
Courtesy of Brian Solis on flickr
Tweetbucks, latest offspring of twitter
I'm truly amazed by innovative people and how they see opportunities where other don't. Following the hype and big-buzzed Twitter there's daily popping up new services that harness the concept of twitter.
Point in case: Tweetbucks. When you only have 140 characters to make you point, you use short urls to have more room for text. Tweetbucks helps you earn $ when ever using a short url. Make a short url thru them and they ad-frame your link. User clicks on ad and/or buys product = you get a kick-back..
Only concern I have with this concept is if this idea goes against the whole point of twitter? I mean, you have something to say and you cover it in ads? On the other hand if my followers are in the target group of my post about motorcycles (as i am) why not promote motorcycles products that might be of interest to the target group?
What do you think?
Point in case: Tweetbucks. When you only have 140 characters to make you point, you use short urls to have more room for text. Tweetbucks helps you earn $ when ever using a short url. Make a short url thru them and they ad-frame your link. User clicks on ad and/or buys product = you get a kick-back..
Only concern I have with this concept is if this idea goes against the whole point of twitter? I mean, you have something to say and you cover it in ads? On the other hand if my followers are in the target group of my post about motorcycles (as i am) why not promote motorcycles products that might be of interest to the target group?
What do you think?
27/05/2009
MindShare's Reverse Mentoring Program
This new initiative is so welcomed and i wish more agencies and the like would listen and implement this approach.
"At a little media agency called Mindshare, an interesting program has been put in place to bring the whole shop up to snuff regarding the inter Webs. We call it reverse mentoring, but it's officially termed Digital Minds — an initiative seeking to get senior leaders within the agency up-to-date in the online game."
Read more on about this new initiative on AgencySpy
"At a little media agency called Mindshare, an interesting program has been put in place to bring the whole shop up to snuff regarding the inter Webs. We call it reverse mentoring, but it's officially termed Digital Minds — an initiative seeking to get senior leaders within the agency up-to-date in the online game."
Read more on about this new initiative on AgencySpy
26/05/2009
miniature city 2 - featuring vividblaze
miniature city 2 - featuring vividblaze - from mockmoon on Vimeo.
Another great piece of timelaps from Mockmoon
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