Acting fast: Starbucks acts in under 48 hours

Faced with consumers cutting back on purchases and stiff competition from McDonald’s McCafe, Starbucks launched an ad campaign touting its newly earned accolade in Zagat’s 2009 Fast Food survey: “No. 1 Best Coffee.”

In less than 48 hours, Starbucks said it has been able to “pull the lever” on several marketing components—from newspaper ads to digital, paid search and social media—in an effort to generate buzz for the brand.

...writes Brandweek in this article. Pretty efficient and pretty smart spotted to use this as a buzz vehicle for selling coffee (and others)